I have been around start up entrepreneurs long enough to say a thing or two about them. I am not talking about the half-hearted fellows who have one leg in business and the other in a job somewhere in the city. I speak of the ones that are running their operations on savings that will run out sometime in the future. They are on a tight budget and will do anything to protect the stash. There is no inflow and they are hoping that the solution you are offering will help them get closer to making their first shilling from the new trade.
I see them hesitate as they pull out their personal cheque books to pay for something I have delivered or promised to deliver to them.
Here are a few insights in dealing with this special breed of soldiers running start ups:
The odds are against start-up ventures with statistics clearly favoring their failure more than success yet more and more entrepreneurs pour into the business world.
You want a piece of the action? Dream with them, be genuine, be in it for the long haul and do extra miles.
Benjamin Luta, PassionProfit Branding expert